Transform Your Business.
Designing the future for organisations, services & teams.
Join the community of aspirational founders & leaders. Every week, you get 1 actionable insight on design thinking, customer experience, innovation & strategy to transform your business.
More forward thinkers.
About Me
I’ve spent the last twenty five years leading and growing businesses. Then, in 2018 I walked away from my fast growing company, took a sabbatical and began studying for my MBA.
After training with leading design thinking organisations, I now coach entrepreneurs and professionals to design high-impact businesses.
3 Different Ways I Can Help You
1
Business Design Newsletter
Every week, you get insights and tips on design thinking, innovation & strategy to transform your business.
2
Innovation by Design Course
Self-paced, 7-day, free email course that builds your creative problem-solving & innovation skills in under 10 minutes.
3
1:1 Coaching
I offer limited coaching sessions to help you gain massive clarity, new skills, & loads of inspiration. Let’s grow together.
“The experience was so positive and impactful for us that we have asked Vaughan back on numerous occasions to assist us with designing services. His expertise in design thinking coupled with an engaging personal style makes him a valued member of the team that is transforming our organisation.”
‘Vaughan’s advice around design thinking, innovation and strategy provided direction when needed. Vaughan’s understanding and communication around customer-centric design were vital to the success of my commercialisation project.”
“He walked us through the processes and techniques that he used to gather information and insights. Vaughan has a great deal of passion towards this field of work. I learned a lot from my discussions with him.”
“Vaughan has a nose for effective, value added change management. He has a perspective and lens that is uniquely adapted to seeing gaps others often don’t. Vaughan has grit, and will follow through no matter the difficulty.”
“Vaughan’s design has allowed me to see the service from the customers perspective, allowing me to know I am doing the right thing by the young person and their family. Vaughan is great to work with he is extremely collaborative, this is a true co-design experience.”
“Love your emails and articles Vaughan, they are truly awesome and get me thinking.”
“Vaughan has been an inspirational mentor and advisor to me. He shows decisive leadership with clear insight and guidance on innovation and design thinking. He is ready with strategic thinking and collaborative brainstorming. It has been an invaluable journey working with him!”
“Vaughan has great skills for putting people at ease during interviews and his approach provides valuable insights into the user experience. I’ve seen this in his consulting and highly recommend him as an effective design thinking practitioner.”
Recent Issues of Better By Design
7 Courageous Upstream Tactics to Conquer Systemic Downstream Problems
Downstream thinking encourages problems. Upstream thinking solves problems. Use these 7 tactics.
5 Tactics for Creating Great Innovation Cultures
These 5 tactics helped me build a culture of creative confidence.
3 Tools for High-performing Teams
The system to 10X your team. Take them from struggling to high-performing.
Delivering one transformational business tip every week.
Join subscribers getting actionable tips on mindsets, growth, design thinking, innovation & strategy.