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    Innovation by Design – The Understanding Phase

    DUCTRI Model Understanding Phase

    Welcome back everyone.

    Today’s show we’re talking about the understanding phase.

    Understanding is all about sense-making and getting to ‘the why’ of a problem after we have gathered the user data from interviews and observations.

    We learn about some useful tools in this phase to reduce biases and draw insight.

    Then we talk about how to present the work for maximum impact.

    Listen in for tips and tools to understand the problem space in a human-centred way .

     

    To help with your design thinking and innovation journey, I’ve put together a list of 101+ innovation resources as a free download from my website – link in the description.

     

    If you liked this episode – please share it with one person that needs to hear the message and leave a 5 star review.

     

    Until next time, thank you for listening in.

     

    101+ Innovation Resources FREE download available here

    Check out my Design Thinking Ultimate Guide Blog here

    Book recommendation – Userpalooza by Nick Bowmast

     

    If you liked this episode, check out these:

     

    More about the show: Pivot & Grit