Change that sticks doesn't come from moving faster. It comes from understanding better.
If you’re leading change right now, you probably recognise this pattern:
Smart people working harder. Moving faster. Jumping to solutions.
And somehow, nothing really sticks.
The projects stall. The team burns out. The good ideas die in meetings.
I know, because I lived it for over a decade.
What I learned the hard way.
By 2018, I was running an award-winning mortgage and insurance brokerage. From the outside: success. Inside: drowning.
Everything was speed. I watched my clients — brilliant, capable people — exhaust themselves building things that didn’t matter.
And I was doing exactly the same thing.
That’s when I realised: this isn’t a you problem. It’s a system problem.
We’re taught to move fast and deliver more. But nobody teaches us to slow down and understand better.
So I made a radical decision.
I sold the business. Took my family travelling for a year. Enrolled in an MBA – not for credentials, but because I was desperate to find a different way.
Halfway through, I found it.
Design thinking. Human-centred innovation.
Not as theory – as a fundamentally different operating system for solving complex problems.
Stop guessing, start discovering. Stop creating chaos, build clarity. Stop burning out, unlock creativity.
I tested it in organisations where the old playbook fails. Some initiatives worked. Many didn’t. That was the point.
Over time, patterns emerged about what makes change stick.
How I can help:
Today, I work with leaders and teams who are tired of the treadmill.
Leaders who want to solve real problems, not just tick boxes.
Teams who want their work to matter, not just fill time.
Organisations ready to create change that lasts — not innovation theatre.
Because if you’re exhausted from rushing to solutions, burning out your team, and watching good ideas die – I understand.
There is a better way.
Not just faster. Not just harder.
Different.
You can keep running on that treadmill, hoping things will change.
Or you can step off and build something that actually matters.
I know which one works, because I’ve lived both.
You Can Grow Your Creative Confidence.
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