Build a thriving business with human-centred innovation.

You’re in the business of so much more than just making money. You have a clear purpose and put people at the centre of how you lead and the impact you want to make. I do too.

I’ll help you learn the mindsets and skills needed to solve complex problems, turn insight into implemented ideas as you adapt to fast-paced change and build a profitable, resilient and sustainable organisation.

Hi, I'm Vaughan.

I help purpose-driven and growth-oriented leaders who are navigating complex challenges and seeking innovative, human-centred solutions.

I’ve worked with 125+ startups, 150+ leaders across dozens of sectors.

I’m on a mission to enable people and organisations to solve complex problems and innovate through proven, human-centred methods.

Browse the latest newsletter:

How to Improve Project Outcomes by 30%

How to Make Change Less Painful

Are You Solving the Right Problem – Or Just the Most Obvious One?

"The experience was so positive and impactful for us that we have asked Vaughan back on numerous occasions to assist us with designing services. His expertise in design thinking coupled with an engaging personal style makes him a valued member of the team that is transforming our organisation."

"Vaughan facilitated two days of design thinking for public sector management with government officials from Malaysia. The group greatly appreciated the interactive nature of the program combined with the opportunity to think and reflect on how the practices and skills developed would benefit the public sector and challenges with which they are grappling. Thanks Vaughan, hopefully we can repeat this next year."

"Vaughan was fantastic. He shed light into areas to develop our teams innovation capabilities, and provided useful information that we could apply right away. The session helped our head of business to progress the innovative changes we need."

3 ways I can help you.

1. Easy Innovation Course.

Enroll in the free 7-day email course and get your first lesson today. The course includes access to free tools and resources and delivered step-by-step, so you know exactly what to do.

Enroll here.

2. Innovation Capability.

Equip your team with a practical, human-centred toolkit of techniques to enable cross-functional teams to solve complex problems, innovate and enhance customer value with my immersive workshops, training and consulting.

Work with me.

3. The DUCTRI Playbook.

A practical guide to human-centred innovation and customer value. Use it to inspire your deep curiosity about an issue, unleash creativity in how to approach it, and ensure clarity when implementing solutions.

Join the waitlist.

“Vaughan facilitated our value proposition workshop as we were at a loss as to how to get started. Vaughan skilfully challenged our thinking through a range of activities and questioning, and we left the workshops feeling a sense of clarity, newfound enthusiasm and collective understanding. We would not hesitate to use Vaughan again in the future.”

"Vaughan’s advice around design thinking, innovation and strategy provided direction when needed. Vaughan’s understanding and communication around customer-centric design were vital to the success of my commercialisation project."

“I loved working with Vaughan and truly appreciated his wonderful skills. He supported our work through Climate Action Week Marlborough to generate multiple ideas to address a complex problem, then prototype concepts and iterate towards a clear solution. If you need someone with the ability to facilitate a large, diverse group and get the outcomes you’re after, Vaughan has incredible skills, tools and resources to make this happen..”

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