The Startup Strategy Behind Script Sense

Most startups move fast and fix later. Script Sense founders Kieran Rasmuson, Puneet Saini and Rijul Gupta did the opposite – spending months in the field before writing a line of code. This is the design thinking strategy behind one of New Zealand’s fastest-growing health-tech startups, and what it teaches about discovery, team design, and testing in high-stakes sectors.

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How Play Unlocks Creative Strategy

Your strategy sessions are producing polished versions of ideas you already had. The problem isn’t your team — it’s the format. M. Azeem Sahir, LEGO® Serious Play® facilitator and human capital specialist, explains why physical engagement unlocks the creative thinking that slides and whiteboards can’t, and what happens when you ask people to break what they’ve built.

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Building Fonterra’s design thinking capability

Fonterra’s Global Regulatory, Response & Services leaders took part in a four‑hour, immersive design thinking workshop. They left with practical tools and a new weekly reflection ritual to keep deeper, design‑led questioning alive in their day‑to‑day work.

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How Antarctica New Zealand prototyped living spaces

For the Scott Base Redevelopment, we helped Antarctica New Zealand prototype new accommodation and dining spaces at full scale. In a four‑hour session, the team walked through life‑size mock‑ups, resolved design tensions and agreed refinements before final designs were commissioned.

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How we designed a life story app for young people in care

We worked with young people, support workers and whānau to re‑imagine traditional life story books as a simple app. Through research, co‑design and real‑world pilots, we created a life story tool that preserves important moments, builds trust and supports more human‑centred care.

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