Solve the right problem, align your team and implement human-centred innovation.

The DUCTRI Playbook is the practical, proven innovation guide for time-poor, impact-driven leaders and professionals.

Avoid endless discussion, jumping to solution mode and ideas that don't get traction (without stopping BAU).

"...we often feel forced into solution mode and to move with ‘pace’ at the expense of deeper questioning. We are now going to implement... a design-led mindset."
Senior Executive, Agriculture Sector
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"I was getting pigeonholed and was looking for the 5%. This stuff just works."
Senior Leader, Manufacturing Sector

Join the waitlist for the mid – 2025 Launch and get exclusive access to:

  • The DUCTRI Community with the opportunity to co-design the book
  • Early chapters, behind the scenes content and new resources
  • First dibs and special pricing

    Join 225+ smart people already on the waitlist. Available mid – 2025!

    The DUCTRI Playbook is your guide to implementing human-centred innovation the smart way.

    Inside are 7 important step-by-step phases, 30+ high-impact tools and numerous ‘how to’ case stories from world-class innovation experts. Building on the 6+ years of field-testing and success of The DUCTRI Model, Christian and Vaughan introduce a proven toolkit that teams can use to easily and confidently deliver human-centred innovation. For anyone who has tried to innovate successfully but struggled, this book is for you.

    The DUCTRI Toolkit has helped innovators, entrepreneurs and change-makers around the world for 6+ years:

    1450+

    Executive Students

    350+

    Organisations

    20+

    Sectors

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    10 Things The DUCTRI Toolkit Will Teach You…

    Learn how to…

    1. Avoid the common mistakes most other people make when trying to innovate.
    2. Discover the real problem you need to solve AND why people buy so you can drive demand for your solution.
    3. Set yourself apart as a high-value, innovative and collaborative professional with cutting-edge knowledge and skills.
    4. Generate a pipeline of new ideas to continually reinvent and differentiate your products, services and business.
    5. De-risk innovation by systematically and rapidly testing ideas to move from opinions to evidence-based decisions.
    6. Master creating value from ambiguity and complexity as you balance BAU using agile and collaborative methods.
    7. Build courage to transform your organisation and career amidst overwhelming and constant disruption.
    8. Leverage psychological tactics to get buy-in from people and ensure your ideas get the traction they deserve.
    9. Overcome inertia and build a sustainable innovation practice in your organisation.
    10. And most importantly, how to put these ideas into practice in real life.

    … and much, much more.

    What’s Inside The DUCTRI Toolkit…

    Training

    Learn how, when and why to use each tool alongside insightful case studies from global experts.

    Tools

    30+ high-impact tools and a simple process that accelerates your ability to innovate today.

    Bonuses

    Access to cheat sheets and proprietary DUCTRI innovation worksheets. 

    Praise for the DUCTRI Toolkit

    "...we often feel forced into solution mode and to move with ‘pace’ at the expense of deeper questioning. We are now going to implement... a design-led mindset."
    Senior Executive, Agriculture Sector
    "The DUCTRI Model has helped me to innovate and solve complex problems. The Toolkit will be a handy 'how to' resource for any corporate innovator.
    Matt ScottInnovation Lead, Food Sector
    "I was getting pigeonholed and was looking for the 5%. This stuff just works."
    Senior Leader, Manufacturing Sector

    Meet the Authors…

    Dr. Christian Walsh

    Dr. Christian Walsh

    Christian is a Senior Lecturer at University of Canterbury, Christchurch, New Zealand. He is the founder and CEO of a maritime vessel training simulation company.

    Christian developed The DUCTRI (duck-tree) Model after revising an executive MBA design thinking course where he realised the shortcomings regarding a lack focus on successful implementation.

    The DUCTRI Toolkit has been researched and field-tested over the last 6+ years amongst MBA students, executive training and numerous consulting  projects.

    Vaughan mini profile picture

    Vaughan Broderick – MBA

    Vaughan is a startup, innovation and design thinking coach. With several years innovating in the health, social services and agricultural sectors he is the Impact Lead at Centre for Entrepreneurship, University of Canterbury.

    He is an innovation lecturer and guest coach on the Executive MBA Programme and consultant to prominent industry organisations.

    Vaughan has over 28,000 followers across LinkedIn and X, and 9,650+ newsletter subscribers and is a frequent guest on industry podcasts.

    Start innovating smarter.

    Discover 30+ field-tested tools, expert ‘how to’ case stories and helpful resources so you can easily start innovating today.

    Join the waitlist for the mid – 2025 Launch and get exclusive access to:

    • The DUCTRI Community with the opportunity to co-design the DUCTRI Toolkit
    • Early chapters, behind the scenes content and new resources
    • First dibs and special pricing

      Join 225+ smart people already on the waitlist. Available mid – 2025!