The DUCTRI Playbook is the practical, proven innovation guide for time-poor, impact-driven leaders and professionals.
Avoid endless discussion, jumping to solution mode and ideas that don't get traction (without stopping BAU).
Join the waitlist for the mid – 2025 Launch and get exclusive access to:
Join 225+ smart people already on the waitlist. Available mid – 2025!
Inside are 7 important step-by-step phases, 30+ high-impact tools and numerous ‘how to’ case stories from world-class innovation experts. Building on the 6+ years of field-testing and success of The DUCTRI Model, Christian and Vaughan introduce a proven toolkit that teams can use to easily and confidently deliver human-centred innovation. For anyone who has tried to innovate successfully but struggled, this book is for you.
1450+
Executive Students
350+
Organisations
20+
Sectors
10 Things The DUCTRI Toolkit Will Teach You…
Learn how to…
… and much, much more.
What’s Inside The DUCTRI Toolkit…
Training
Learn how, when and why to use each tool alongside insightful case studies from global experts.
Tools
30+ high-impact tools and a simple process that accelerates your ability to innovate today.
Bonuses
Access to cheat sheets and proprietary DUCTRI innovation worksheets.
Praise for the DUCTRI Toolkit
Meet the Authors…
Dr. Christian Walsh
Christian is a Senior Lecturer at University of Canterbury, Christchurch, New Zealand. He is the founder and CEO of a maritime vessel training simulation company.
Christian developed The DUCTRI (duck-tree) Model after revising an executive MBA design thinking course where he realised the shortcomings regarding a lack focus on successful implementation.
The DUCTRI Toolkit has been researched and field-tested over the last 6+ years amongst MBA students, executive training and numerous consulting projects.
Vaughan Broderick – MBA
Vaughan is a startup, innovation and design thinking coach. With several years innovating in the health, social services and agricultural sectors he is the Impact Lead at Centre for Entrepreneurship, University of Canterbury.
He is an innovation lecturer and guest coach on the Executive MBA Programme and consultant to prominent industry organisations.
Vaughan has over 28,000 followers across LinkedIn and X, and 9,650+ newsletter subscribers and is a frequent guest on industry podcasts.
Discover 30+ field-tested tools, expert ‘how to’ case stories and helpful resources so you can easily start innovating today.
Join the waitlist for the mid – 2025 Launch and get exclusive access to:
Join 225+ smart people already on the waitlist. Available mid – 2025!