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    Free Guides for Entrepreneurs and Leaders

    I'm often asked how to get started with design thinking and innovation. Much like you, I'm learning and applying new skills and knowledge everyday. Here are some guides from what I've learned along the way to help you get started.
    The DUCTRI Design Thinking Model

    Design Thinking for Innovation – Ultimate Guide and Download

    I want to teach you the fundamentals of design thinking using the DUCTRI Model. This guides takes you through the critical phases of innovation.

    vale proposition canvas

    Understanding your customers needs helps to drive a value proposition that creates product / market fit. This guide steps you through the process.

    Business Model Canvas for innovation

    The Business Model Canvas for Innovation – Ultimate Guide and Download

    Business models are ripe for innovation and are the new frontier. This guide breaks down how to design ways to create, deliver and capture value.

    strategy choice cascade

    Designing a Winning Strategy – A Guide to Competitive Advantage

    Strategy is a set of interrelated choices that form a cohesive approach. this guide shares how to design a winning strategy with competitive advantage.