The proven system for implementing innovation that sticks not stalls.
Learn the DUCTRI Method - a practical, proven system to unlock curiosity, creativity, and clarity so you can solve the right problems, build what really works and create lasting change.
Join the waitlist and get exclusive access to:
- Early chapters, behind the scenes content and first-look at new high-impact resources and tools
- First dibs and special pricing
- A community of impact-driven innovators and entrepreneurs
Join 280+ smart people already on the waitlist. Available July 2026.
Innovation in Action is your guide to successfully implementing innovation.
Inside are 7 essential phases (3 often missed), a step-by-step guide for the DUCTRI toolkit and numerous ‘how to’ case stories from world-class innovation experts. After 7+ years of field-testing and success of the DUCTRI Model, Christian and Vaughan introduce a proven way teams can use to confidently deliver human-centred innovation. For anyone who has tried to innovate but struggled, this book is for you.
1450+
Executive Students
20+
Sectors
350+
Organisations
10 Things This Book Will Teach You…
Learn how to…
1. Slow down and avoid wasted effort by creating the conditions to think deeply before leaping.
2. Use curiosity and collaboration to unpack what’s really going on and get to the real problem.
3. Spot killer insights hidden in messy data to focus effort on what actually matters.
4. Leverage both human talent and AI for creating breakthrough ideas.
5. Make confident decisions with low-risk experiments to learn what works before going all in.
6. Craft a winning strategy and communicate your idea with compelling storytelling.
7. Create the conditions for your team to become one that boost’s rather than blocks innovation.
8. Use psychology to power the insights, ideas and implementation of innovation.
9. Unlock the 3 critical mindsets that move you from chaos to clarity.
10. Get a masterclass in doing human-centred innovation that sticks not stalls.
And that’s just the start.
By the time you’ve finished, you’ll be ready to tackle complex problems and take advantage of new opportunities to reinvent, outcompete and thrive.
What’s inside Innovation in Action…
Training
Learn why, when and how to use each tool and read insightful case studies from global experts.
Tools
30+ high-impact tools and a simple process that accelerates your ability to innovate today.
Bonuses
Get the new workbook, templates and Miro board to easily turn your knowledge into impact.
Here’s what people say about the DUCTRI Model…
Meet the Authors…
Dr. Christian Walsh
Christian is a Senior Lecturer at University of Canterbury, Christchurch, New Zealand. He is the founder and CEO of a maritime vessel training simulation company.
Christian developed The DUCTRI (duck-tree) Model after revising an executive MBA design thinking course where he realised the shortcomings regarding a lack focus on successful implementation.
The DUCTRI Model has been researched and field-tested over the last 7+ years amongst MBA students, executive training and numerous consulting projects.
Vaughan Broderick – MBA
Vaughan is a startup, innovation and design thinking coach. With several years innovating in the health, social services and agricultural sectors he is the Impact Lead at Centre for Entrepreneurship, University of Canterbury.
He is an innovation lecturer and guest coach on the Executive MBA Programme and consultant to prominent industry organisations.
Vaughan has over 28,000 followers across LinkedIn and X, and 9,900+ newsletter subscribers and is a frequent guest on industry podcasts.
Start innovating smarter.
Discover 30+ field-tested tools, expert ‘how to’ case stories and high-impact resources so you can easily start innovating today.
Join the waitlist and get exclusive access to:
- Early chapters, behind the scenes content and first-look at new high-impact resources and tools
- First dibs and special pricing
- A community of impact-driven innovators and entrepreneurs
Join 280+ smart people already on the waitlist. Available July 2026.