Innovation

Research secrets behind Spotify, Walmart and Meta | Julie Francis

Most organisations don’t have a research problem. They have a research-to-action problem. The insights exist. They just never make it into the decisions that matter.
Julie Francis has spent decades helping organisations like Spotify, Walmart, and Meta close that gap. In this conversation, she shares what separates research that changes direction from research that sits in a folder – and why the most important insights are almost never found in the data.

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